The words which represent your brand are every bit as important as the visuals, however they are often undervalued.
Here are 5 good reasons why you should value your brand’s voice. And, rather than write copy yourself, hand it over to professionals like us.
1. It takes longer than you might think
One blog article takes us up to 3 hours to complete, and we’ve had quite a lot of practice. Multiply this up, and writing a 10,000 word website will take around 20 hours.
Do you really have that much time to spare? And, if you do, is it the best way for you to spend it?
2. You’ll put it off and delay your project
In the words of the great Douglas Adams “I love deadlines. I like the whooshing sound they make as they fly by.”
When you’re running a business there will always be something more important to do than writing copy, you’ll struggle to justify putting it at the top of your ‘to do list’.
3. The voice of your brand is not necessarily your voice
Great writing reflects the tone of voice of the storyteller, which often isn’t the same as the writer. In the case of copywriting for businesses, the tone of voice needs to be that of your brand. Professional copywriters will write as your brand would write, not as themselves.
4. Google will thank you for it
Google loves well written, relevant and engaging content. It’s less keen on spelling/grammar errors, keyword stuffing and duplicating content from other websites.
A professional copywriter will have a thorough understanding of how Google assesses online content and, as a result, how this impacts the ranking for each page.
5. Compelling content converts customers
At the end of the day, this is what it’s all about. Your content needs to tell the reader that they’ve found the right business and show them the benefits of taking the next step towards a purchase.
Professionally written content will engage with the reader and encourage them to become a customer.
Have we convinced you?
Our copywriting services include supporting you to define your tone of voice and providing content for websites and other digital marketing activities.
If you think we could put some pep into your prose, get in touch: https://www.tomango.co.uk/