What’s your story? That’s what people what to know.
Although brand storytelling has been around a long time, its newfound prominence is directly linked to the rise of social media and to the very public conversations about brands, and experiences with brands, that social media makes possible.
Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged. It doesn’t matter where in the world you’re based or how much time and/or money you spend on your campaigns – your story must be robust, honest and transparent.
Your brand story is not just a catchy tagline that’s pasted on the side of a bus to attract attention for a week or two. Your story is the foundation of your brand and a strategy for future growth.
But why do some ideas spread while others fade away?
Successful marketing campaigns tell us a story that we believe in, but most importantly, a story that evokes emotion. Tears, laughter… even fear.
Everything you do to market your business is another paragraph, page, or chapter of your story. Craft a narrative that carries a strong message inside of it, and it’ll be hard for people to forget it!
So, if you’re tired of the same old business story: soul-less strategy, flat social templates, and bland brand voice? We can help you switch up your marketing strategy for 2023.
DWD Communications bring humour, wit, and intelligence to your strategy; a bespoke, designer eye to your visual identity across socials, digital, and print; and can inject some personality into your brand voice.