Falling Snow are a film and video production company based in Crowborough, focusing on making great business videos for Small to Medium sized companies, wanting to communicate better with their customers, clients, or prospects. They have also produced films for larger organisations such as Waitrose and Imperial College London. Videos always follow their CAT™ philosophy - that is, Creative, Affordable, and Targeted. What do they mean by Targeted? In discussion they ensure an understanding of the customer or prospect and make the video work to help them to think, feel, or act differently - a key objective in any marketing activity.