...is easier than you think! In the current digital age, offline marketing and reliance on good ‘word-of-mouth’ can only get the promotional efforts of your business so far. Equally, we understand the challenges involved in successfully marketing your business online.…
Google Shopping Ads are aimed at retailers who want to promote their products in a more visual format than standard Google Search Ads. You most commonly see them at the top of your Google search results, but they also feature…
What’s your story? That’s what people what to know. Although brand storytelling has been around a long time, its newfound prominence is directly linked to the rise of social media and to the very public conversations about brands, and experiences…
Imagine the scene… After months and months of work and building excitement, you’re finally ready to release your company’s new website out into the wild. You anticipate the congratulatory LinkedIn messages. The feeling of smugness when you look at your…
Many local businesses benefit from our Google Ads management services, receiving enquiries which may have otherwise been beyond their reach. But there is a murkier side to Google Ads. Whether through inexperience or unscrupulous intent, Google Ads campaigns can end…
Case studies are the gift that keeps on giving. Yet few small businesses bother with them. Or even know what they are. This is a shame as they’re a powerful tool in your marketing arsenal. Demonstrating the value that you…
A rebrand is a big investment in time, energy and money. And it’s something that businesses often put off. Getting the timing right for a rebrand is critical – and when it goes well you can reap the rewards of…
The Covid pandemic hit many companies hard and fast back in 2020. It was a particularly challenging time for one of Chamber member, Tomango’s clients, Change Formation. This respected people development organisation suddenly found that training budgets were being drastically…
...what they are and how they can help your marketing! Most businesses have a Google My Business profile, a free listing which appears to the right of the search results when someone Googles your company name. What many don’t realise…
...and how might you find them useful for your business? Over the course of the Covid-19 pandemic, many local groups could no longer meet in person due to the restrictions put in place. This caused a major increase in the…