The worst client meeting…
… and how it was all my fault! I’m Mark Vaesen and I’m the owner and founder of Tomango, a branding and website design agency near Uckfield. This is the (painful) story of the worst client meeting I ever had……
Charge more with a strong brand identity!
Many years ago, when I was a fresh-faced twenty-something and before we did brand identity work for our clients, I admit I was sceptical about the value of developing a quality brand. I mean, a logo’s not THAT important, surely…
How to write better copy for your website – keep it simple, stupid
Writing copy for your website’s really hard. Writing GOOD copy is even harder. Lots of people fall in to the trap of thinking good copy must be lavish, flowing and full of impressive words, and get scared by the prospect…
Christmas is coming… Yes, we said it.
I know, I know; we’re at the time of year when it’s still a dirty word. But there is no hiding from it any longer, Christmas is approaching. And, if you are a business that is lucky enough to benefit…
Eye-opening stats show importance of website performance
You probably already know that if your website’s slow, that’s A Bad Thing. You’ll have heard the usual stats about site speed; that if your page hasn’t loaded within two seconds, your visitor will be off like a shot, that…
When branding matters – part #316
Here’s one of my favourite stories about how important your brand is to your customers - and often in ways you might not expect. One Tuesday morning, a junior member of the Customer Services team answered a phone call at…
Winning good business in tough times!
A couple of weeks ago I met with an old friend and long-time associate for a coffee and a catch up. We got talking about how it can be difficult to win the right sort of business when times are…
How to get more perfect customers!
To grow your business the way you want, you don’t just need more customers. You need more of the right type of customers. So how do you get more of your best customers from your website? In October 2018 we…
Google My Business
Why you need to use your Google My Business listing more... Did you know that almost one in three searches on Google doesn’t actually lead to the user clicking on one of the search results? Try it yourself. All of…
Is this a sign you need a new website?
Last week we started on a new project for an old client (well, the client’s not old – he’s in his late 30s – but we first worked with him a long time ago). Anyway…we’re redesigning his website. We met…