Why it doesn’t matter …
… if you don’t like your own brand identity! “But I don’t like green. Can we try it in another colour?” This was what a client said to us, a couple of years ago, when we presented our concept for his…
Attract more local people to your website
With over half of Google searches now being conducted by people ‘on-the-move’ – that is, searching on smartphones or tablets rather than desktops – it’s important that your site is optimised to show up when people are nearby and interested…
Content Marketing 5.0
The New Year brings fresh focus to contenting marketing strategies. What should your resolutions be for 2019? Strategy: Not got one? Content marketing is crucial to any modern-day business’s success, and to do it properly you need a content marketing…
Are you responsive?
I took a call from a new prospect the other day who wanted to talk about getting a new website. As one of my usual finding-out questions, I asked her - why now? What had prompted her to make the…
How to use Facebook Ads…
…to make more impact at your next exhibition or show. If you’re planning to do any exhibitions or shows as part of your marketing strategy in the next twelve months, here’s a great little tip on how you can maximise…
What have PESTEL and Porter ever done for you?
Hang on, Who? What?... Jan Edwards of The Marketing Eye explains... If you're not from a marketing world, I wouldn't blame you for not having a clue about what or who PESTEL and Porter are, but if you're in business,…
Why you must advertise your business
In this day and age, where so much of what we do is driven by social media, it’s easy for businesses to be complacent and think that social media is the only way to get your business message out there.…